About @Quid
Quid = What?/How much? (Latin)
@Quid was founded by Alan Ehrlich, a
US citizen born and raised in New York, and living in Geneva Switzerland since
nearly 40 years.
Throughout his life Alan has been
collecting many different objects, including phonographs, music boxes, vintage
toys, period furniture, 20th century design, Coca Cola and other
advertising items, posters, postcards, watches, pens, books, and much more.
After studies in New York and
Philadelphia, completing a BA and MA in Psychology, he left for Switzerland,
where he pursued his graduate studies with Prof. Jean Piaget, the famous child
psychologist. He then went on to work at the Battelle Institute... a global
think tank, to Nestlé... where he provided counsel to top management, and
finally launched his own market research institute.
Over the years one of his hobbies,
vintage wristwatches, became his business, when he founded “Time & Design”
an international company trading in these vintage timekeepers. Later he also
organized major international auctions of vintage fountain pens, including one
that earned him a Guiness Book of Records inscription for the “most expensive
vintage pen in the world”.
Alan lives with his wife and two
children in a country house close to Geneva and runs @Quid out of his home.