The Truth about Breitling's History
Commercial Register: Breitling, formerly Sicura AG Entry in the Commercial Register: 02/05/1955 Legal Head Office: Grenchen (SO) Former name Sicura Montres SA. Purpose of the company: Manufacture, sale and development of all products and components for watches, jewelry and jewelry industry for the manufacture of instruments and accessories of aviation for the textile and leather industry, optical instruments and other various accessories. Breitling AG Grenchen, Old names: - Montres Sicura SA Grenchen - Watches Sicura AG Grenchen - Sicura Grenchen Watch Company Ltd.
After that, upon the joint stock company's founding, it was run by Ernest Schneider, son-in-law of the founder of Leon G. Breitling S.A.: Gaston Breitling… until in 1979 his son, Willy Ernest Schneider, took over the Company.
Around this time, the Geneva based production was transferred to Montres Sicura AG in Grenchen, which adopted the name of Breitling AG in 1993, Former name: Montres Sicura SA; as of 29.11.1993: Breitling AG.
So there you go…
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